| Neethaane En Ponvasantham | |
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Pre-production promotional poster |
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| Directed by | Gautham Menon |
| Produced by | Kumar Jayaram |
| Written by | Gautham Menon |
| Starring | Jiiva Samantha |
| Cinematography | M. S. Prabhu |
| Editing by | Anthony |
| Studio | Photon Kathaas RS Infotainment |
| Release date(s) | 14 February 2012[1] |
| Country | India |
| Language | Tamil |
| Budget | 20 crores |
Neethaane En Ponvasantham (Tamil: நீ தானே என் பொன்வசந்தம்; English: You Are My Golden Spring) is a forthcoming Tamil romance film written and directed by Gautham Menon, featuring Jiiva and Samantha in the lead roles.[2] The venture is produced by Kumar and Jayaram of RS Infotainment and will have cinematography by M. S. Prabhu. The film, which is being simultaneously shot in Telugu and Hindi, is likely to be released on 14 February 2012, coinciding with Valentine's Day.[3]
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Gautham Menon met Jiiva to discuss a potential collaboration in May 2011 for his next venture after the Hindi remake of Vinnaithaandi Varuvaayaa.[4] Menon decided to use Jiiva in the Tamil version of a bilingual film he was set to make featuring Ram and Samantha, and Menon's "regular crew", film editor Anthony and cinematographer Manoj Paramahamsa were all a part of the film.[5][6] A. R. Rahman was touted to compose the film score for the film,[7] however in December 2011 sources indicated that Rahman would probably not work for this film, owing to his other commitments.[8] Reports subsequently suggested that Harris Jayaraj may work with Menon again,[9] but the composer dismissed the rumors few days later.[10] Menon clarified that he never announced any music director for the film and that he wanted to keep it as a surprise.[11]
The film is being in Telugu as Nithya, while a Hindi version featuring Aditya Roy Kapoor and Samantha is also being simultaneously made.[12][13][14] Initial suggestions indicated that the film was also set to be titled Nithya, after Samantha's character in the film, but this turned out to be untrue.[15] The title was revealed through the first publicity posters to be Neethaane En Ponvasantham, inspired by a song from the 1982 film Ninaivellam Nithya starring Karthik.[16] An official announcement was made by the producers of the film, RS Infotainment, that a photo shoot was planned in August and the film would also shoot portions across the United Kingdom.[17] Jiiva had to lose weight for the film and had to undertake diet regimens and work out sessions to get in shape for the character. Furthermore it was revealed that he would sport three different looks in the film as the film encompasses 15 years.[18] Ravi Raghavendra and Anupama Kumar were added to the cast to play Jiiva's parents, while Santhanam was also chosen to play a college student in the film.[19][20]
The film was set to begin the first schedule on August 15, 2011 but delays led to a fortnight's delay.[21] It eventually commenced the initial shoot from August 29, 2011 with a photo shoot held and publicity posters were released the following week.[22] The team shot across Chennai in the first week of the first schedule, with scenes filmed at the cinema multiplex Mayajaal and at a coffee shop, Cafe Coffee Day, on the East Coast Road.[1][23] The film was shot alongside the two other versions, with the film shooting the same scene thrice with the various casts.[24]
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